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Almost... every 5 years or so, product managers run out of ideas and decide to take another stab at attribution.  I would continue your timeline:


2019: A.I.

2018: Digital Retailing

2017: Attribution

2012: Attribution

2007: Attribution

2002: Attribution

1997: Attribution


Look for attribution's next round of start-ups coming to an NADA near you in 2022, featuring, of course, A.I. :tiphat: