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Almost... every 5 years or so, product managers run out of ideas and decide to take another stab at attribution. I would continue your timeline:2019: A.I.2018: Digital Retailing2017: Attribution2012: Attribution2007: Attribution2002: Attribution1997: AttributionLook for attribution's next round of start-ups coming to an NADA near you in 2022, featuring, of course, A.I.
Almost... every 5 years or so, product managers run out of ideas and decide to take another stab at attribution. I would continue your timeline:
2019: A.I.
2018: Digital Retailing
2017: Attribution
2012: Attribution
2007: Attribution
2002: Attribution
1997: Attribution
Look for attribution's next round of start-ups coming to an NADA near you in 2022, featuring, of course, A.I.