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In my humble opinion, the common ground is a grey area. It is very easy to use the catchphrase "A.I." I also don't believe anyone is truly offering A.I. IBM's Watson is the closest. I have emailed many people in Automotive to caution them about using "A.I " in their marketing.

 At Faraday, we use machine learning algorithm's to predict like outcomes. We call it a Data Science layer for your marketing tech stack. 


 I only read articles about A.I. that are written by someone with a Ph.D. in Data science. 

 The majority of offerings and articles should just be considered click bait unfortunately.