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I've seen an executive make AI a huge initiative for (unnamed company) 12-18 months before it could actually be a part of their platform, constantly preach about how they're adding AI to their platform, have employees (who have nothing to do with product or engineering) take ML/AI training so they can say they know what AI is, then create HUGE problems for product and engineering teams by demanding they focus on adding AI to the platform instead of focusing on stuff that actually matters and things that dealers, the sales team, support teams have all been asking be added to the platform for several months if not years and totally blow up relationships with tons of customers by ignoring enhancements that aren't AI. It's asinine.