I get it [USER=640]@john.quinn[/USER]. I lived through the front lines of the misappropriation of "Online Reputation Management." 
Here is a different take, perhaps to be read in your best Billy Mays voice as a commercial for participation in the Refresh Forums and RefreshFriday.
"Hi, Billy Mays here for DealerRefresh...
Have you ever wanted to knock a "Sr. VP of Product for a major automotive conglomerate" down a few pegs?
Pesky Vendors wearing out your inbox with an unintelligible promise of artificial intelligence?
Wondering if you moved to Canada or are constantly getting pitched A.I., eh, I am too!
Do I have a solution for you! For the low, low price of just $0, you can educate yourself as to the ACTUAL meaning of the buzzwords they are slinging like slapjacks and get their product pitches back on track! Like I always say, the best things in life are free, or $19.95, and this is free. Quit lurking and start jerking those buzzword droppers back into YOUR reality today, with DealerRefresh! Now you can know if they are just pitching a sham, wow! Act fast, or don't, this is an unlimited time offer!"
All you have to do to stop a buzzword drop in a pitch is have a better understanding of the buzzword they are using than they do. Nothing slows down a buzzword laden product demonstration like a knowledgeable audience. A.I., as a buzzword and a process, isn't going away any time soon. We won't change that here, but we may be successful arming a dealer or two with weapons to fight the buzzword battle in their stores. If dealers peruse this thread and listen to Dr. Franke's discussion with Alex, they'll be well on their way to creating cringeworthy moments for those that misuse this buzzword.
I know the conglomerate you are referencing and the data is SO dirty they are a long way from meaningful AI. Shoot, I'd stop every Rep that mentioned A.I. in their product demo and ask them to define the terms. In what branch of AI is your product or service rooted? Are you referring to 1980's expert systems or true machine learning? Throw in a question about the "AI winter" for bonus cringing.
The best way to battle buzzwords is knowledge.
I disagree [USER=11310]@Brittany[/USER]. I think people are tired of getting pitched 1980's A.I. as if it were Westworld level automation. Again, don't buy the buzzword, buy the solution. Understanding the basics takes the buzz out of the buzzwords.
