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I have sooo many examples of AI that has gone wrong at dealerships, most too saucy to post without some heavy editing.I'm still a traditionalist in this business and believe that people buy cars from people. When we start letting IF/TT processes make decisions for our business, we might as well shutter our doors and turn ourselves into a vending machine. You don't need a test drive, just watch the video. You don't need someone to approve your subprime paper, just make sure you attract the right mix of customer to your digital retailing website.I spend so much time driving cars (easily 30K miles in any given year), what makes anyone think that we can replace well trained sales staff with auto responders? That's just lazy management, in my opinion. Buying vehicles is an emotional experience for most people. You can't robot your way out of that.
I have sooo many examples of AI that has gone wrong at dealerships, most too saucy to post without some heavy editing.
I'm still a traditionalist in this business and believe that people buy cars from people. When we start letting IF/TT processes make decisions for our business, we might as well shutter our doors and turn ourselves into a vending machine. You don't need a test drive, just watch the video. You don't need someone to approve your subprime paper, just make sure you attract the right mix of customer to your digital retailing website.
I spend so much time driving cars (easily 30K miles in any given year), what makes anyone think that we can replace well trained sales staff with auto responders? That's just lazy management, in my opinion. Buying vehicles is an emotional experience for most people. You can't robot your way out of that.
