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Tech Disruption is simple. It comes from removing friction from tasks.This is what friction looks like thru the shoppers journey:"over 605,000 different vehicle configurations were built in 2019" --JD Power. Next, add personal payments to over 605,000 different vehicle configurationsAnd technologists wondered why I was so anti-DR since it's inception? [face palm]Too many technologists see the dealership as friction, when in-fact, the friction comes from weak websites, indusrty-wide, made by well-meaning and incredibly busy technologists that don't fully comprehend the complexity of car shopping at its roots and over-index on THEIR OWN negotiation fears. Ugh.To understand the shopper, we technologists must drop preconceptions of the urban legend and ask why 34million dealership sales happen annually and the post-sale feedback (JDPower) is quite favorable.p.s. for those outside of the tech vendor space that think technology is easy... it aint.
Tech Disruption is simple. It comes from removing friction from tasks.
This is what friction looks like thru the shoppers journey:
And technologists wondered why I was so anti-DR since it's inception? [face palm]
Too many technologists see the dealership as friction, when in-fact, the friction comes from weak websites, indusrty-wide, made by well-meaning and incredibly busy technologists that don't fully comprehend the complexity of car shopping at its roots and over-index on THEIR OWN negotiation fears. Ugh.
To understand the shopper, we technologists must drop preconceptions of the urban legend and ask why 34million dealership sales happen annually and the post-sale feedback (JDPower) is quite favorable.
p.s. for those outside of the tech vendor space that think technology is easy... it aint.
