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We used the usual suspects for a while on SRP/VDPs:

"Get Best Price" "Explore Payment Options" "Check Availability" etc., and then tested more conversational CTAs like "Ask A Question" and "I'm Interested" once we got our DR and chat integrated.

We saw that the majority of shoppers engaged with "Explore Payment Options" more than "Ask a Question" or "I'm Interested." However, the engagement with "Ask A Question" or "I'm Interested" was higher than the previous "Check Availability" CTA. So we stuck with the following:

"Explore Payment Options" - > Routes customers straight into DR process configuring pricing in chat

"Ask A Question" - > Routes customers to sales to answer questions in chat

"Value Trade-In" -> Routes customers to our trade tool in chat