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I've found that it's often too easy for vendors to add tools and code to our website without my knowledge.


Every vendor wants to overtake your website with banners, buttons, and menu links to help convince (annoy) a tiny percentage of additional visitors into using their tool.


Dealers are ultimately at fault for this though. We hold our vendors accountable to driving leads and sales (as we rightfully should) but this has only encouraged vendors to further plaster their tools so they can demonstrate additional value to us, without considering the big picture of our overall user experience.


It's a difficult balancing act of driving leads without driving your customers away.


We audit our websites bi-weekly and try our best to manage the addition (and deletion) of all vendor tools / code / banners / etc ourselves via Google Tag Manager. Stuff still slips by though.