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Haha. Well, I asked for it -- but moreso to make a point. I'm not interested in switching to VinSolutions at all.Matt - you say you don't believe CRMs have APIs. That's true in the auto industry as it seems that CRM providers are more interested in getting customers to utilize all of their product offerings than to let them customize the way they interact with one of them. Here is a CRM we tried out at our dealership that offers a full API (w/ documentation).We used it for a while but it didn't end up making sense because it was too hard to integrate our 3rd party leads as this provider is outside of the industry. Website leads were no problem though as we had full control over imports, lead quality scores, process selection, assignment, notifications, etc. (all of which could be altered based upon the originating source of the lead).Bottom line: other industries are providing open access to their products, so why is it taking the auto industry so long to catch up? I don't want to use a CRM from VinSolutions if it requires that I use all of their other products to get the best integration. It's 2011, and that no longer needs to be the case. Just an example, of course.
Haha. Well, I asked for it -- but moreso to make a point. I'm not interested in switching to VinSolutions at all.
Matt - you say you don't believe CRMs have APIs. That's true in the auto industry as it seems that CRM providers are more interested in getting customers to utilize all of their product offerings than to let them customize the way they interact with one of them. Here is a CRM we tried out at our dealership that offers a full API (w/ documentation).
We used it for a while but it didn't end up making sense because it was too hard to integrate our 3rd party leads as this provider is outside of the industry. Website leads were no problem though as we had full control over imports, lead quality scores, process selection, assignment, notifications, etc. (all of which could be altered based upon the originating source of the lead).
Bottom line: other industries are providing open access to their products, so why is it taking the auto industry so long to catch up? I don't want to use a CRM from VinSolutions if it requires that I use all of their other products to get the best integration. It's 2011, and that no longer needs to be the case. Just an example, of course.
