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Kyle,You are definitely going down the right path wanting to get rid of email for your leads. Going an API route might be a little over kill though; although maybe your only choice. An alternative would be to post the form to https and have the CRM pull it in if they can. This is something that I have been pushing for with inventory data for some time now. If data collection companies and other vendors that handle feeds would use http(s) to post and receive data then "real time" data transfer would be available across vendors. FTP is NOT a syndication protocol, is a major recourse hog, and is an overlooked element that is holding back the progress of the automotive industry online.If we could all finally settle for and USE a standard format for data like STAR and use http(s) to transfer/share that data there really wouldn't be a need to use an API for something as simple as what you are asking here.
Kyle,
You are definitely going down the right path wanting to get rid of email for your leads. Going an API route might be a little over kill though; although maybe your only choice.
An alternative would be to post the form to https and have the CRM pull it in if they can. This is something that I have been pushing for with inventory data for some time now. If data collection companies and other vendors that handle feeds would use http(s) to post and receive data then "real time" data transfer would be available across vendors. FTP is NOT a syndication protocol, is a major recourse hog, and is an overlooked element that is holding back the progress of the automotive industry online.
If we could all finally settle for and USE a standard format for data like STAR and use http(s) to transfer/share that data there really wouldn't be a need to use an API for something as simple as what you are asking here.