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All of my experience with used is within the franchise model and we have no luxury lines New and see very little used luxury so take this with a grain of salt. I think your per vehicle spend is currently too high at north of $400 per unit sold and your turn is too low at about 9 to 10 times a year. Average age is 45 to 60? Before you change anything, I'd look at making sure your sales process and lead response is solid to see if you can gain sales from process which would lower your per unit ad spend as well as increase turn. If that is buttoned up, then may look at your pricing strategy for speed and turn. Lowering gross per to increase total gross is one strategy and you increase your turn thereby lowing your lot carrying costs. The goal you laid out is actually lowering your turn to 8 to 9 times a year. I think your goal should be to sell 40 units from 40 on the lot and I assume you have a plan for acquisition to match the pace. Your photos are legit by the way. Some of the best photo work I've seen. Jealous. How are you measuring the success of your 3rd parties? I'd boot Edmunds and include a major like Cars or AutoTrader. What type of return are you getting from the agency running your dig ad?