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Well, I evaluate 3rd party classifieds by three things:Cost per VDP - what am I paying you to get a set of eyeballs on my car. We see anywhere from $0.54 to $1.38 and in the same month with each of them having the same inventory, you can challenge them on "why are you $X higher than ______?".Leads and Solds - knowing that we are working all the leads the same way, in 90 days which source has the highest volume and close rate. What is my cost per lead, cost per sold and compare them.Referrals - hopefully you have GA4 Key Events set up to get an idea of whose referral traffic not only spends the most time and whose most engaged but which source is really hammering those Key events.
Well, I evaluate 3rd party classifieds by three things:
Cost per VDP - what am I paying you to get a set of eyeballs on my car. We see anywhere from $0.54 to $1.38 and in the same month with each of them having the same inventory, you can challenge them on "why are you $X higher than ______?".
Leads and Solds - knowing that we are working all the leads the same way, in 90 days which source has the highest volume and close rate. What is my cost per lead, cost per sold and compare them.
Referrals - hopefully you have GA4 Key Events set up to get an idea of whose referral traffic not only spends the most time and whose most engaged but which source is really hammering those Key events.
