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We don't have our RouteOne credit applications tracking as a Key Event because 99% of the submissions are directed there by the store as part of the sales process. They also don't trigger an XML new lead notification to the CRM for that same reason. How many of your credit applications are "first time hand raisers" starting with a credit application vs your credit application is being used because your sales people are sending them the link or directing them there as part of the sales process?