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Taking a look over the website, I do have some critical thoughts that I  would like to make, some of which have already been pointed out by  others (credit due to the first posters), and others will be new. I hope  you  take this as constructive criticism and use it to better your website.

    

    

1. As mentioned before, your title tags, meta keywords, and meta  descriptions are too long, far too wordy, and are not unique to each  page. Now while we are on the subject of meta keywords,  Google has  already stated they pretty much ignore meta keywords, but I still think  you should spend the time to use well worded keywords (keep it short)  for the other search engines to pickup on.   (see YouTube - Google does not use the keywords meta tag in web ranking )
2. Each of your pages (homepage, inventory pages, and vehicle  details  pages) all use far too many JavaScript and CSS files.  It is far better   to strip out the relevant codes needed for the page and load only what  is needed.  This single change alone will dramatically decrease your  load times, which can increase your Google Page Rank  ( see YouTube - Is speed more important than relevance?)
3. The link structure to your vehicle listing pages has too many   parameters, which causes confusion for Google.  If you look at page  Defilippo Brothers :: Autos Asearch : Auto Listings       -- there are 7 parameters for this page.  Google will attempt to try  out various combination in each one of those parameters. Each time you  risk have duplicate content pages which negatively affects your Google  Page Rank.

4. Your secure credit app has two issues. 
      
   First, and most importantly, is the way the site was designed with all  of  the JavaScript files that must be loaded (see #2) and the fact they are  hosted on a different domain (that of your website provider), the  customer's web-browser will show a 'broken padlock' rather than a fully  secured site.  This leaves question and doubt in people's minds if their   information is secure or not.  


      
   Secondly, and I see this all over the internet, when a customer clicks  on the secure credit app from your site, he leaves your domain and goes  over to autosearchsecure.com.  While this is a proper SSL secure  connection (keep in mind above), your customers have left your site and,   in today's climate of internet phishing attacks, people are scared.   They do not like being taken from one site and move to another domain.   This leaves uncertainty in the minds of some of your customers.  SSLs  are cheap, and the cost of losing even one sale far  outweighs the cost of your SSL certificate for the year.


      
   The stupid thing is I am pretty sure we are the only dealer management  system/website provider that actually registers an SSL (the 'https'  part) for our customers in their own domain name (ex:  www.MyCoolCarDealer.com would get their own SSL at  https://www.MyCoolCarDealer.com).  This way, the customer never leaves  your domain.

5. Technical glitch - On your homepage when you hover over your   'Share This', link the Flash animation on your homepage disappears.   Also,  while we are on the subject of Flash: Unless you need Flash (ex: you  are building an interactive application that would be too complicated in  JavaScript), then go ahead and use Flash.  If you just want a picture  of  a car blinking and spinning around, then honestly skip the Flash.   There are a few reason for this:


      
   a) iPod/iPhone/iPad users cannot see your site.  This is a large share  of your market that you are basically saying "screw off" to. see (  Thoughts on Flash )


      
   b) Your customers that do see this do not care.  Honestly, they do not.    Having a pretty car spinning around isn't going to encourage them to buy  from you any more than if you didn't have that Flash animation.  In  fact, you may just annoy the customer enough to skip past your site.   Also keep in mind that flash animation is slowing down the loading of  your homepage.
6. When choosing "Browse Inventory", it is given too many choices,   yet they are not given the one choice they want, to find a car.  What  happens if I am looking to purchase a car?  I click on the inventory  link, but I am not sure what make I want.  I just know I want a car.  I  see an option for 4-Door Compact Passenger Cars.  Okay, I want to save  money. Let me start there.  I click on that and, after looking at the  inventory, I do not find what I want.  What do I do?  Most people would  just leave and go to your competitor (and don't fool yourself, that is  what the customer just did).  But what if you had a really nice car in  your 4-door Mid-Size Passenger Car category?  I completely overlooked  that and moved on.  Personally, I think you should give the option do you  want a 'Car, Truck, SUV, or Van', then let them look through the  categories that way.  Of course, you should also provide a search if they  know they want that BMW 325i.
7. Security problem:  You should NEVER have a login link to your   backend management area located on a public facing site.  At the bottom  of your homepage, there is a little 'key' picture, and clicking on that takes  you to the management login area of your site.  You just gave a would-be  hacker 1 of the 3 pieces of information he needed to guess to hack into  your site.  Can't you just bookmark/favorite the login page in your  browser?
8. The homepage appears to be very cluttered.  When a user goes  to your website, you need to provided them a quick way to find 2  things: What you have for sale and where you are located.
9. On your vehicle pages, try putting the make/model information  as  the first part of the <title> tags, before you company name.   There is a very strategic reason for this and it is very simple once you  think the way your customer will find you.  Unless they already know of  your website (then in that case SEO is not of importance), they will  find you in Google by typing something like &quot;BMW 325i Kennett Square&quot;. They will not be search for 'Defilippo Brothers' (as above comment, if  they where SEO is not of importance in this case, because, of course, you  will rank well on your own company name).  By putting the make/model  first it will show up in Google like this:

  

    

     Also, notice that each vehicle has a custom written description in  the results.  Now, look at how yours currently shows in Google:

 

     Each description is just a list of keywords (those dang meta keywords  you are currently using).  But think of this from the  perspective of your customer: Which link would you click on?

 

  I hope I haven't offended you, as I am just trying to help out.   I wish you the best!

 

  Steven  posted on - AutoCorner Blog, Advice for a Newbie to SEO: Used Car Dealership website review