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Yag,Let me help you with the real challenges of our new decade (in our space). We'll all be focused on our Message and it's Yield. Our internet shopper is a finite audience and waste is our enemy. Each and every set of eyeballs looking at our work is precious. We will be bringing science and art together to put forth the message that resonates with the shoppers mission. The new decade will be bringing Spit Testing and Multivariate testing into center stage.Personally speaking, history tells me that UGLY SELLS, but this GEOcities look maybe the exception. If ever there was an banner add made that is the opposite of the CraigsList culture, you've made it. The good news for 2011 is MY OPINION does not matter!!!Your visual cesspool that you call a banner ad should be spit tested to improve its yield to improve your clients ROI. If this is the message that the dealer wants AND split testing of several ads tells us that shoppers click this ad more than other ads, then its this ad we use.Game. Set. Match.
Yag,
Let me help you with the real challenges of our new decade (in our space). We'll all be focused on our Message and it's Yield. Our internet shopper is a finite audience and waste is our enemy. Each and every set of eyeballs looking at our work is precious. We will be bringing science and art together to put forth the message that resonates with the shoppers mission. The new decade will be bringing Spit Testing and Multivariate testing into center stage.
Personally speaking, history tells me that UGLY SELLS, but this GEOcities look maybe the exception. If ever there was an banner add made that is the opposite of the CraigsList culture, you've made it.
The good news for 2011 is MY OPINION does not matter!!!
Your visual cesspool that you call a banner ad should be spit tested to improve its yield to improve your clients ROI. If this is the message that the dealer wants AND split testing of several ads tells us that shoppers click this ad more than other ads, then its this ad we use.
Game. Set. Match.
