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We've been tinkering with optimizing for AI such as ChatGPT. We've only glanced at Perplexity but we've been working with others for about the past year. I agree with many of you, that AI Engines will become a growing segment in traffic. For dealers, there's a few places they can look at to ensure they show up for AI searches. I'd start with making more Q&A or FAQ style content and not just on your website but also on platforms like Facebook. Reviews also seem to be important as well. On the more technical side, look at your schema and make sure everything is filled in at a minimum. Schema is read by many of the engines.Some Engines have specific mechanism so make sure you use those to your advantage. For example, Perplexity has their Pages feature. If I had to take a wild guess, I'd say their engine probably reads through the content on Pages and adds it to their knowledge base.
We've been tinkering with optimizing for AI such as ChatGPT. We've only glanced at Perplexity but we've been working with others for about the past year. I agree with many of you, that AI Engines will become a growing segment in traffic.
For dealers, there's a few places they can look at to ensure they show up for AI searches. I'd start with making more Q&A or FAQ style content and not just on your website but also on platforms like Facebook. Reviews also seem to be important as well. On the more technical side, look at your schema and make sure everything is filled in at a minimum. Schema is read by many of the engines.
Some Engines have specific mechanism so make sure you use those to your advantage. For example, Perplexity has their Pages feature. If I had to take a wild guess, I'd say their engine probably reads through the content on Pages and adds it to their knowledge base.
