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[USER=111]@Eric Miltsch[/USER] how 'bout this cool idea :) Like you, I'm an auto merchandising guy.


I'm in my Schwab account and I see this:

[ATTACH=full]9276[/ATTACH]


Swing it to a dealer's site:

[ATTACH=full]9278[/ATTACH]


oooo... now that's powerful!

Stick the CTA below the fold (near dealer comments). 


Comparison UI is easy to map out.

[ATTACH=full]9279[/ATTACH]


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Goal: Save shopper time, help them shop. They will come back (again and again)


DISC?