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[URL unfurl="true"]https://frikintech.com/2024-automotive-dealer-and-consumer-benchmarksreport/[/URL]


Enjoy!


There are a few that stuck out to me:


  • Dealership loyalty is way off.  This is going to take years to fix, and those who are actively addressing it will reap the rewards.  I believe this has to do with the supply issues of the past few years mixed with a changing of worker attitudes.  It all adds up to bad customer experience. 
  • Service inflation is no joke!  Customers are getting tired of these high repair/maintenance bills and are wanting to get rid of that car.  Are you there to help them?
  • Despite higher interest rates more people are financing.  With these higher vehicle prices it may be the only way we can all afford something :lol: ...not funny.
  • There are a lot of people using your service drive who didn't buy that car from you.
  • Most of your database is in a good equity position.  Any one of them can decide to do something at any moment.  You there for them?