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Curious to what AutoTrader has set out to accomplish with these possible changes to the SRP. I always welcome change, but there needs to be a purpose behind the change.What sticks out the most is the larger photo of the vehicle on the SRP - I'm sure that's a move in the right direction but how they have it implemented will cause more scrolling. And in this example screenshot, you have a good 2 full scrolls before getting to view any real "organic" search results. Several vehicle data points missing. Old school thinking less data might equate to increased CTR into the VDP? That would be a move in the wrong direction for consumer experience.
Curious to what AutoTrader has set out to accomplish with these possible changes to the SRP. I always welcome change, but there needs to be a purpose behind the change.
What sticks out the most is the larger photo of the vehicle on the SRP - I'm sure that's a move in the right direction but how they have it implemented will cause more scrolling. And in this example screenshot, you have a good 2 full scrolls before getting to view any real "organic" search results. Several vehicle data points missing. Old school thinking less data might equate to increased CTR into the VDP? That would be a move in the wrong direction for consumer experience.
