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Attacking this problem is definitely interesting. Improving the communication experience with consumers is obvious, but I haven't given much thought about dealer/vendor until now.


It seems like you have the opportunity to not only herd the right cats as needed...but also give structure to what needs to be done.


Vendors shouldn't expect dealers to join meetings that lack structure and lead to unimportant action items.


A centralized process with appropriate access on the right channels would help both sides.