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I've used TikTok several times for marketing and I always get a kick out of the comments essentially validating how well it works haha! I've attached a screen shot of some of the replies we get but TikTok definitely does well with marketing to a local audience when it's paid. Of course when it's organic who knows who sees the videos but right now I'm using TikTok to get the sales people's faces out there so customers feel more comfortable when they first walk into the dealer and also promotions when needed. TikTok handle is @YoungerCars if anyone wanted to check it out. Criticism is welcome as I'm curious as to what other dealerships are doing with this as well!