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Kevin, of course you would have a team of influencers doing the work and branding- you're a thought leader. And yes, all of these years later many stores continue to struggle with "social selling" because they still think they are just selling a unit on the lot and not an experience or brand. Content strategies and message blending needs to match your demographic and meet them where they are. Why do people say they hate going to a dealership to get a car? - Pick your answer and build on that. Why do people actually walk into your showroom? - Pick your answer and build on that. Ridiculous offers just build walls of mistrust with shoppers. If we want to avoid the return to race to the bottom of preVid days, make the best uses of the market hard reset and build your brand where your shoppers send their time.
Kevin, of course you would have a team of influencers doing the work and branding- you're a thought leader.
And yes, all of these years later many stores continue to struggle with "social selling" because they still think they are just selling a unit on the lot and not an experience or brand. Content strategies and message blending needs to match your demographic and meet them where they are. Why do people say they hate going to a dealership to get a car? - Pick your answer and build on that. Why do people actually walk into your showroom? - Pick your answer and build on that. Ridiculous offers just build walls of mistrust with shoppers. If we want to avoid the return to race to the bottom of preVid days, make the best uses of the market hard reset and build your brand where your shoppers send their time.
