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Various ad agencies are actually already running dynamic catalog-based TikTok ads for car dealers.Google VLA's were all the rage in 2022 for agencies to pitch. Mark my words, TikTok dynamic inventory ads will be all the rage in late 2023. Automotive loves buzzy (TikTok) and easily scalable (catalog-based).Because what does every TikTok user want to see? A picture of a car turned into a video with an animation of snowflakes over top of it.I personally only see promise in running these types of catalog-based ads on TikTok to retargeting audiences. TikTok just isn't the right venue for catalog-based ads to any other type of audience than retargeting.
Various ad agencies are actually already running dynamic catalog-based TikTok ads for car dealers.
Google VLA's were all the rage in 2022 for agencies to pitch. Mark my words, TikTok dynamic inventory ads will be all the rage in late 2023. Automotive loves buzzy (TikTok) and easily scalable (catalog-based).
Because what does every TikTok user want to see? A picture of a car turned into a video with an animation of snowflakes over top of it.
I personally only see promise in running these types of catalog-based ads on TikTok to retargeting audiences. TikTok just isn't the right venue for catalog-based ads to any other type of audience than retargeting.
