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I think it's awesome that TikTok's bringing in a younger crowd. I’ve had a similar experience with Instagram Reels—honestly, I was skeptical at first, but seeing the boost in engagement has been amazing. The young audience loves seeing the behind-the-scenes stuff, and it’s cool to show them that you're not just about the sale, but also the vibe and energy of the workplace. It’s almost like they're picking up on the authenticity of it all, like, "Hey, they’re cool with hiring younger people." I did read somewhere that boosting your Reels Likes helps, so if you're interested, see here for some extra tips. It’s been a game-changer for us!