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It's so true that dealerships often underestimate the power of platforms like TikTok.  They get fixated on their perception of their target customer, forgetting the ripple effect of social influence.  Even if the direct buyer isn't on TikTok, their friends, family, and online communities absolutely are, and those connections absolutely influence major purchases like cars.  And you're spot on about the trial-and-error aspect.  So many businesses give up too quickly, not just on TikTok but across the board.  Digital marketing requires experimentation, data analysis, and a willingness to adapt.  Just because one strategy didn't work doesn't mean the platform itself is useless.  It takes time, effort, and often professional guidance to crack the code.