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Yeah, they'll rank for Chevy terms... but for anything else, like used cars, or service, or non-brand-loyal customers, they won't rank unless they do SEO.


And Lighthouse is absolutely not a substitute for SEO, and doesn't get you anywhere near 80% there... (yes, I work for an SEO agency, but that's not me trying to sell my services... That's me making sure that dealers don't get bad information and make bad decisions)