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And how many of those increased sessions lead to a sale? Did it sell cars? Your views and impressions are only as good as they convert for you, which is why you need a sales attribution tool.Cost Per Lead (CPL) or Cost Per Acquisition (CPA) / goals is an an important metric (can be calculated via Web Traffic Attribution), but a lot of dealers are more interested in Cost Per Sale (can be calculated via Sales Attribution).Web traffic attribution evaluates the true cost per engagement and cost per lead model (multi-touch) so you no longer need to rely on last-click attribution. Sales attribution holds vendors accountable for their performance by measuring what really matters – what’s driving sales, not just clicks.Plus, I would bet pretty much everyone on this board realizes that FB advertising is worth it and the reach is good.
And how many of those increased sessions lead to a sale? Did it sell cars? Your views and impressions are only as good as they convert for you, which is why you need a sales attribution tool.
Cost Per Lead (CPL) or Cost Per Acquisition (CPA) / goals is an an important metric (can be calculated via Web Traffic Attribution), but a lot of dealers are more interested in Cost Per Sale (can be calculated via Sales Attribution).
Web traffic attribution evaluates the true cost per engagement and cost per lead model (multi-touch) so you no longer need to rely on last-click attribution. Sales attribution holds vendors accountable for their performance by measuring what really matters – what’s driving sales, not just clicks.
Plus, I would bet pretty much everyone on this board realizes that FB advertising is worth it and the reach is good.
