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Gotcha, that makes more sense. Your 6,000% website traffic increase statement was a little misleading and made it seem like the entire website saw that large of an increase.


Obviously if someone was not advertising on Facebook beforehand and just now jumped in, they would see an astronomical percentage based increase.


I'm not doing Twitter advertising right now and if I started tomorrow I would see a 15,000% increase but I wouldn't pat myself on the back about it. That's just common sense and has no bearing on whether what I was doing was effective or not.