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We're CDK and Reynolds certified, so we can link up with any DMS out there and poll sales and service data historically or daily. For audience creation, we generally work from a historical file...then we poll ongoing sales and service data to create our offline matchback data as well. We report on impressions, clicks, CTR, CPC, number of conversions (either sales or service RO's) and dollar value of those conversions. What's awesome, we can do it in real time basically. We re-create the 28 day window for matchbacks daily off the previous day's polling data.[ATTACH=full]3921[/ATTACH]