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We use Auto Alert at my MB Dealership.  We average between 4 - 10 sales a month from it.


 Pros:

1)  Sales (obviously)

2)  Shows you the low hanging fruit that you otherwise might miss

3)  Very easy to use

4)  Helps your sales reps build out a pipeline of customers


 Cons:

1)  You need quick/versatile phone skills to identify the benefit to the client of a new car purchase at this time

2)  It's not a part of the CRM

3)  3rd party BDC employed by Auto Alert will sometimes use the misleading quote that we have a customer interested in buying their car...I don't like misleading or "gray area" sales tactics