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We use Auto Alert at my MB Dealership. We average between 4 - 10 sales a month from it. Pros:1) Sales (obviously)2) Shows you the low hanging fruit that you otherwise might miss3) Very easy to use4) Helps your sales reps build out a pipeline of customers Cons:1) You need quick/versatile phone skills to identify the benefit to the client of a new car purchase at this time2) It's not a part of the CRM3) 3rd party BDC employed by Auto Alert will sometimes use the misleading quote that we have a customer interested in buying their car...I don't like misleading or "gray area" sales tactics
We use Auto Alert at my MB Dealership. We average between 4 - 10 sales a month from it.
Pros:
1) Sales (obviously)
2) Shows you the low hanging fruit that you otherwise might miss
3) Very easy to use
4) Helps your sales reps build out a pipeline of customers
Cons:
1) You need quick/versatile phone skills to identify the benefit to the client of a new car purchase at this time
2) It's not a part of the CRM
3) 3rd party BDC employed by Auto Alert will sometimes use the misleading quote that we have a customer interested in buying their car...I don't like misleading or "gray area" sales tactics