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Like I said, I'm not a fan of Higher Gear. However, it IS a functionable CRM. When used correctly, it will certainly make your sales team more productive (like any other CRM). In my opinion, it's dated and the "2nd Grader" design is just sloppy and confusing. Sorry Jeff ;)




A CRM is only as good as how you use it. HG will only prevent you from moving forward with a new task if the salesperson has incomplete tasks (ie. a scheduled phone call that was suppose to be placed yesterday). In other words, your salespeople are NOT contacting their customers. This actually hurts you, not the system.




Solution: Phone call to technical support for that value to be dropped in to the document. If documents are missing fields regarding customer information it may be due to the salesperson not properly entering the data in to HG.




From my experience half of ALL sales managers don't want to adapt to change. CRM's are easy to use, when you use them. I find that whenever a salesperson or manager doesn't "get it" it's because they "don't want to get it". These managers need to adapt or they need to go.


 


Please don't take this the wrong way. HG does not manage your inventory. HG will not mark your cars sold. HG will not roam your lot to see what has been sold or what has been wholesaled. HG simply PULLS your inventory from your DMS or your Inventory Feed. If you have vehicles listed on HG that have been sold for years, the person who manages your DMS or Inventory System is a joke.




It's not being used right. It sounds like HG is not the only piece of software that isn't being used right (or used at all) at your dealership.


 


It doesn't. Your staff does.




It will hold you accountable for your lack of actions. Nothing more or less.