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$1 per VDP view seems a little pricey when they are using dynamic Facebook AIA and Google Display Ads to generate the traffic.Although compared to LotLinx's average cost per shopper of around $3-4 using similar tactics, it seems like a bargain.They sure have dealers' trigger words nailed down though - conquest your competitor's traffic and cancel your third parties!Did iHeart actually develop this program? Historically they've been more of a middleman reseller of other companies' white-labeled services...
$1 per VDP view seems a little pricey when they are using dynamic Facebook AIA and Google Display Ads to generate the traffic.
Although compared to LotLinx's average cost per shopper of around $3-4 using similar tactics, it seems like a bargain.
They sure have dealers' trigger words nailed down though - conquest your competitor's traffic and cancel your third parties!
Did iHeart actually develop this program? Historically they've been more of a middleman reseller of other companies' white-labeled services...
