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At the end of the day, everyone has to make their own decision clearly. LotLinx has developed superior technology in the last five years. Smoke and mirrors clearly was not the right choice of words. Are they more expensive? It depends on how you are evaluating cost, but at the end of the day, when you move vehicles off your lot, the cost is minimal. LotLinx is not for everyone, but I do know many dealers are having a lot of success using it.