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Agreed!Below is a screenshot of a presentation I gave at AAAS a few years ago. Still fairly accurate today, but Google VLA's have substantially driven the cost / vdp view down on Google Ads to make it a viable direct-to-vdp traffic source again.Cost / VDP view is only one metric to look at - but does a LotLinx VDP view (which is often generated via Facebook AIA) perform 26x better than a standard Facebook AIA campaign? Our Google Analytics would suggest no.We, of course, also evaluate the more concrete metrics of cost / lead, cost / sale, total gross, and sold / leads %. Third-party performance always varies across markets, inventory mix, and merchandising strategies, so we take all metrics into account. The lowest cost / vdp view doesn't necessarily equate to the highest ROI.It would be interesting to apply LotLinx's preferred attribution model of days from vehicle promoted to vehicle sold across other traffic sources to see how they compare.[ATTACH=full]7772[/ATTACH]
Agreed!
Below is a screenshot of a presentation I gave at AAAS a few years ago. Still fairly accurate today, but Google VLA's have substantially driven the cost / vdp view down on Google Ads to make it a viable direct-to-vdp traffic source again.
Cost / VDP view is only one metric to look at - but does a LotLinx VDP view (which is often generated via Facebook AIA) perform 26x better than a standard Facebook AIA campaign? Our Google Analytics would suggest no.
We, of course, also evaluate the more concrete metrics of cost / lead, cost / sale, total gross, and sold / leads %. Third-party performance always varies across markets, inventory mix, and merchandising strategies, so we take all metrics into account. The lowest cost / vdp view doesn't necessarily equate to the highest ROI.
It would be interesting to apply LotLinx's preferred attribution model of days from vehicle promoted to vehicle sold across other traffic sources to see how they compare.
[ATTACH=full]7772[/ATTACH]
