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There's big money to be made if you can convince a dealer to pay $4 for something that may only cost the vendor 15 cents on Facebook or a display network. And even bigger money if you can make an OEM fall for the same story and become an approved and highly encouraged traffic source.Those are insane profit margins when compared to the standard "paltry" 35% paid search management fee.That is why I am excited that there are finally companies like AET Automotive and Dealers United that are putting the power back in dealers' hands by making it easy to run these types of campaigns in-house.
There's big money to be made if you can convince a dealer to pay $4 for something that may only cost the vendor 15 cents on Facebook or a display network. And even bigger money if you can make an OEM fall for the same story and become an approved and highly encouraged traffic source.
Those are insane profit margins when compared to the standard "paltry" 35% paid search management fee.
That is why I am excited that there are finally companies like AET Automotive and Dealers United that are putting the power back in dealers' hands by making it easy to run these types of campaigns in-house.
