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I am currently using xvin for a client and while it is just a retargeting, they seem to do a much better job than Google display ads at popping up during testing I have done. Client's sales velocity has increased quite a bit since starting it as well. Of our monthly digital spend xvin makes up about 20%. Currently happy with it (though getting detailed answers can be difficult as you noted, though I am starting to get a better sense of what they are doing). I do worry/wonder, how they are able to claim some of their metrics without running afoul of privacy laws, and am awaiting an answer on this. New/used dealer, retail/commercial.