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Ryan - thanks for taking time to weigh in!  You are an awesome authority on ALL things digital      Kevin - we have a client who has used XVin.  It is very similar to Lotlinx in terms of targeting and where ads are shown. I would venture to guess it is a white labeled product.  Regardless, it had about the same # of monthly views/traffic as Lotlinx - direct to VDP pages, but not much time on site.   I would say depends on your current digital marketing mix on whether this would be worth adding or if youre money bettter spent elsewhere...