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All of these products are interchangable and are all just based on LL...which is bizarre, because I still think that's a bad product to begin with.It's like there's a guy on every corner in a trench coat whispering "you want cheap VDPs? I got cheap VDPs".Everyone has cheap VDP views. Run 80% of your budget towards AIA, run another 10% on an open audience on GDN and pepper in a couple other bad channels. Take the inventory feed and either manually select aged VINs or just create an automated "aged inventory" sub catalog. You are now generating VDP views for about a nickel. Mark it all up with a non transparent fee and sell it as a "product" and you can keep 60% of the spend and deliver VDP views just under a dollar, but tell some story that uses "AI" a bunch and people will love it.Dealers have to stop buying the hype on all these products.
All of these products are interchangable and are all just based on LL...which is bizarre, because I still think that's a bad product to begin with.
It's like there's a guy on every corner in a trench coat whispering "you want cheap VDPs? I got cheap VDPs".
Everyone has cheap VDP views. Run 80% of your budget towards AIA, run another 10% on an open audience on GDN and pepper in a couple other bad channels. Take the inventory feed and either manually select aged VINs or just create an automated "aged inventory" sub catalog. You are now generating VDP views for about a nickel. Mark it all up with a non transparent fee and sell it as a "product" and you can keep 60% of the spend and deliver VDP views just under a dollar, but tell some story that uses "AI" a bunch and people will love it.
Dealers have to stop buying the hype on all these products.
