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Feels like the answer to the lack of transparency point is right in that paragraph.If there’s no measure of leads/click to calls or actual calls/chats from the traffic, then what’s it bringing you in value..?Traffic in and of itself isn’t valuable. Dealership websites are not media companies or news sites striving for the most readers in their market. All visits are not created equal, which is where conversion metrics become critical to the assessment of what you spend your money on.
Feels like the answer to the lack of transparency point is right in that paragraph.
If there’s no measure of leads/click to calls or actual calls/chats from the traffic, then what’s it bringing you in value..?
Traffic in and of itself isn’t valuable. Dealership websites are not media companies or news sites striving for the most readers in their market. All visits are not created equal, which is where conversion metrics become critical to the assessment of what you spend your money on.
