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Ryan just gave away gold…in how to segment and optimize your AIA campaigns, to not rely on 3rd parties who promote questionable quality traffic to your website…I wonder how many missed this post.You’d have to hire and fire quite a few social media companies or agencies before you found one who knew the above approach specifically for auto..I saw some mention of Target not limiting clicks on SKU…that’s actually not valid at all.A lot of those campaigns are optimized specifically towards ROAS and similar bidding models, and frequency caps are one of the most commonly implemented optimization methods in display, since WAY before Facebook catalogue ads were even a pipe dream for mark Zuckerberg.
Ryan just gave away gold…in how to segment and optimize your AIA campaigns, to not rely on 3rd parties who promote questionable quality traffic to your website…I wonder how many missed this post.
You’d have to hire and fire quite a few social media companies or agencies before you found one who knew the above approach specifically for auto..
I saw some mention of Target not limiting clicks on SKU…that’s actually not valid at all.
A lot of those campaigns are optimized specifically towards ROAS and similar bidding models, and frequency caps are one of the most commonly implemented optimization methods in display, since WAY before Facebook catalogue ads were even a pipe dream for mark Zuckerberg.
