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Jeff, That one sentence really caught my eye. It mirrors some discussions I've been having in the past week, both online and off. As you know we have a team of senior level Performance Managers in the field - folks with 10 to 30 years experience working at dealerships that consult with and handle on-going training with our dealers.I don't want to make this an ad for our service, but I love the parallel between CRM tools and stocking and pricing tools. Both rely on software and data, but also on an underlying philosophy that has to be accepted into the dealership culture. If the philosophy isn't adopted, success will be almost impossible to achieve.I find it hard to imagine how any software company can dump an application onto some desktop computers, say "Good luck Tiger", and expect success. I commend Elead for recognizing that integrating software into a dealership's culture takes "boots on the ground". Experienced, knowledgeable "Change Agents", not just a call center staffed by folks with little or no dealership experience.
Jeff, That one sentence really caught my eye. It mirrors some discussions I've been having in the past week, both online and off. As you know we have a team of senior level Performance Managers in the field - folks with 10 to 30 years experience working at dealerships that consult with and handle on-going training with our dealers.
I don't want to make this an ad for our service, but I love the parallel between CRM tools and stocking and pricing tools. Both rely on software and data, but also on an underlying philosophy that has to be accepted into the dealership culture. If the philosophy isn't adopted, success will be almost impossible to achieve.
I find it hard to imagine how any software company can dump an application onto some desktop computers, say "Good luck Tiger", and expect success. I commend Elead for recognizing that integrating software into a dealership's culture takes "boots on the ground". Experienced, knowledgeable "Change Agents", not just a call center staffed by folks with little or no dealership experience.
