Man Jeff....this is the second time typing this the first time I hit submit it timed out....can you fix that? LOL
Lori we have been using Eleads for over 4 years now and previously were with AVV. The initial startup was a nightmare however since then they have fully integrated themselves into a full blown CRM/Desking tool. I have been very happy with Eleads and how far they have come over the years.
You are correct you do not hear much about them, and I like you was surprised they did not attend DD7 but I wouldnt count them out.
They integrate fully with your DMS, so the desk can push the deal to the DMS and it will save F&I from loading from scratch. The success of this push is your salespeople all and correct information into the system before touching the desk.
Eleads offers an automated follow up process if you need/want it. You can set things to run in the background and all you have to do is monitor, and hit print if its a letter.
We use their Golddigger program all the time, its a great tool to find business in your current customer base. On a monthly basis I say we sell close to 10 between my stores, now we do not have Eleads make the calls at $2.95 a call so the closing ratio is not as high as theirs however for us its more cost effective. We print the letters and do the follow up calls in house.
My Favorite tool is the Campaign Manager, you can track your ROI on every email blast you send. The best way for bragging rights for all the hard work we ISM's put into email blasts and the marketing of them.
There are two things I need to throw out there and that is the issue with Blacklists, while I know Eleads has made strides they still struggle to get through to Verizon Customers and of course the dreaded Earthlink but hell in my opinion it might be easier to crash a White House Party then to get on the white listed with them 
. And last I recommend getting your own pesonal support contact, I have Hoyt Hurt and I cannot say enough about the level of service he provides. Always quick and gets the job done. Calling into support is a joke, you never know who you are getting. Eleads also have travelling trainors and I recommend Tony Z, he came into my store several times, he works with sales guys, implements and will work and close deals he is all around fantastic and its great to get him in atleast once a year.
I hope this all helps, call me if you want to chat more 301.991.8652 or email shudson@youngertoyota.com
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