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It's totally a worse experience... you're using chat because you want instant gratification and great customer service.You get a glimmer of hope, and then BAM. Lead form.I could see this working well if you had a badass chat partner or your team had the ability / training to answer internally. A lot of tools (even outside of automotive) just focus on what they can get from the customer rather than what they can GIVE the customer
It's totally a worse experience... you're using chat because you want instant gratification and great customer service.
You get a glimmer of hope, and then BAM. Lead form.
I could see this working well if you had a badass chat partner or your team had the ability / training to answer internally. A lot of tools (even outside of automotive) just focus on what they can get from the customer rather than what they can GIVE the customer
