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Yeah, if you were to mystery shop a good majority of dealers that claim to have "switched" to messaging-based CTA's, you'd find that few actually go to a live agent; most simply open a chat window with a traditional lead form embedded within the chat window or a bot-based question-by-question form.


Not sure how this is any better of a customer experience or how it increases the lead conversion rate %. At least with a traditional lead form, mobile users can auto-fill the form info and submit it in a few seconds vs a frustrating, drawn-out experience in "chat".