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I'd love to make a chat system that could really help shoppers down the funnel.  Hi-level Building Blocks:

• Site awareness(Page/path/visit count, etc).
  • Example, Carvana's chat is page aware (i.e. Trade-in page chat content is different than VDP).
• Car Smart.Vehicle segment, trims, packages, options are all semi-structured data*.
  • Example: "What features/options do I get going from XL to XLT trim?"
  • Example: "I used to own a "Honda/model/trim".  What Hyundai/model/trim is most like what I had?"
  • Example: "I love a car thats loaded with features, for my price range, show me used cars that have the most features"
• Payment Personalization.  Shoppers simply want the most car for the least payment. If you don't nail this, you'll miss the target.
  • Example: See FrikenTech, Few do it as well.
  • Example: Subprime, see Streamline (made by Matt Lasher& John Shultz of West Herr)
• Trade-in Personalization.  Create ability to allow shopper to easily establish a tradein range and payoff. Accutrade is quite amazing in this area.

Bringing structure to unstructured vehicle data has so many  Has any vendor brought order and heirarcy to the vehicle trim/package/options configs?

*This data needs to be munged,  normalized (2 OEMs with same option that have different names), create a Trim hierarchy map, add a numerical weighting system to each feature/option that reflects shopper demand (i.e. Backup cameras are awesome, but, before 2018, back up cameras were optional... so Backup cameras, 2018 and earlier are of higher value!)