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As a provider of straight-up "trade us your information for your trade-in value or estimated monthly payment" tools, I can say with certainty that website submission forms aren't dead. The website conversion stats have held roughly constant since TradePending's founding in 2014.


As a marketer, I work hard to ignore my personal biases (chat vs. email vs.  form fill vs. phone) to provide as many means as possible for customers / prospects to engage with us in their preferred method, not mine.