A couple questions I've gotten since publishing the article:
Q. Can my credit be distributed to a different dealership?
A. No. It's allocated to a specific account and can not be transferred.
Q. Is it possible for my agency or partner to take the credit and use it elsewhere?
A. No. It's allocated to a specific account and can not be transferred.
Q. What if I switched providers recently or in the middle of last year?
A. The credit is associated with your specific account. If you've owned and kept your account, the credit will be associated with it. If you've switched accounts or created alternative accounts then the credits can go there. My recommendation is to reach out to your previous and current provider to determine the amount, account, and how to spend it.
Q. Why did I only get $150 or (x amount)?
A. Google does not provide an equation for how much you will receive or how they calculate your ad credit.
Q. When should I expect a check from google or from my provider?
A. This ain't mailbox money. The credit can only be used for google ads on google owned properties.
Q. What if my provider does not give me the ad credit?
A. Consider an open dialogue with your provider to discuss the amount and how it will be applied. In many cases your provider has already used or allocated your ad credit. If they refuse to use or allocate your credit, consider an alternative provider.
Q: I'm in an OEM digital advertising program and they won't let me pay Google directly.
A. Find out who your OEM program administrator is and kindly request to pay Google directly. This is not your vendor or the OEM Program management company. You need to find out from your DSM or OEM rep who administers the program within the OEM and call/email that person. The OEMs programs are billed through your Parts and Service statement.
