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Let me see if I can find a one-pager for you. In the meantime, this article describes it better than I could https://www.carsdirect.com/deals-articles/ford-adding-lower-cost-cpo-program-to-battle-online-competitorsDigital assets started showing up today in the Ford toolbox but there are some items still up in the air. I do know Ford partnered with AutoTrader to run the listing site (they currently push CPO for dealers free on AT) but has plans to partner with Cars.com, CarGurus, Carfax, and KBB. Digital Retailing on the initial site is Accelerate but they're also partnered with AutoFi (which Ford is invested in). I did get into an interesting email string with the two Ford associates leading the eCommerce portal about their initial decision to use "Buy Now" which they eventually admitted that it hadn't been tested yet so will launch with a better CTA. We'll see...
Let me see if I can find a one-pager for you. In the meantime, this article describes it better than I could https://www.carsdirect.com/deals-articles/ford-adding-lower-cost-cpo-program-to-battle-online-competitors
Digital assets started showing up today in the Ford toolbox but there are some items still up in the air. I do know Ford partnered with AutoTrader to run the listing site (they currently push CPO for dealers free on AT) but has plans to partner with Cars.com, CarGurus, Carfax, and KBB. Digital Retailing on the initial site is Accelerate but they're also partnered with AutoFi (which Ford is invested in). I did get into an interesting email string with the two Ford associates leading the eCommerce portal about their initial decision to use "Buy Now" which they eventually admitted that it hadn't been tested yet so will launch with a better CTA. We'll see...
