Reply to thread

Ford dealers, are you seeing much referral traffic from the new Ford Blue Advantage website? So far, we're only seeing small amounts of referral traffic from the FBA website to Ford dealer websites. The new site is hosted by Autotrader.com, utilizing their strong website display and reporting capabilities. In doing some investigating, it looks like Google knows very little about the new FBA website. Running a simple "site:" test, the attached screenshot shows only one indexed page.

This worries me, since I've always suspected that third-party classifieds rely heavily on organic search traffic. If Google is not deep-indexing the FBA website, that will really limit their volume of organic search traffic. In doing a few searches for "Ford certified vehicles near me", I pull up a single Ford certified page on the main Ford site, but the only vehicle listings are coming from other third-party classifieds sites, or dealer websites. This feels like a missed opportunity for Ford dealers. We'll keep watching the traffic for our Ford dealers, hopefully to see some growth in the volume.

Any Ford dealers seeing large amount of referral traffic or activity from this site?

[ATTACH=full]5370[/ATTACH]