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It is hard to argue with that statement, it seems so obvious. But I think thru experimentation we have seen huge increases on leads (depending on the brand, market, etc) from adding information and ways to communicate to the VDPs.I would love to know what was the conversion rate for a website in 2000 when there was nothing but the car and nowadays.Have we turned the VDP into a circus of irrelevant information or has it increased the website's performance over the years?
It is hard to argue with that statement, it seems so obvious. But I think thru experimentation we have seen huge increases on leads (depending on the brand, market, etc) from adding information and ways to communicate to the VDPs.
I would love to know what was the conversion rate for a website in 2000 when there was nothing but the car and nowadays.
Have we turned the VDP into a circus of irrelevant information or has it increased the website's performance over the years?
